The full-stack retention marketing agency for DTC brands. Strategy, design, copy, flows and campaigns. All under one roof.
We spent years at leading agencies, learning what it takes to run email that performs. Now we’re a small team of strategists, writers, and designers who work with you directly. No handoffs, no middlemen, just the people who actually build your flows and campaigns.
I know things
Klaviyo/Brand Strategist
I build stuff
Email/Flow Builder
I make magic
Email Designer
$81M+
Tracked Sales
30+
DTC Brands Served
29%
Avg. Attributed Revenue
15X
Return on Investment
It is their most direct line to the people who love them. Their most consistent revenue channel. The thing that keeps working long after the ad spend stops.
This is what a great email channel for e-com brands looks like. This is what we build.
A projected 30% to 50% of total revenue attributed to email.
Beautiful emails, built on a strategy that actually works.
The backbone of lifecycle. We build and optimise the Klaviyo flows that quietly drive a large share [of ecommerce email revenue, welcome, browse, cart, checkout, post-purchase and win-back] then run a campaign calendar that keeps your list engaged without burning it out.
The highest-intent channel you own. We use SMS for the moments that deserve a tap, cart recovery, restocks, launches and VIP windows, and orchestrate it with email so customers get one coherent story, not two competing ones.
A reason to choose you again that isn’t a discount. We design loyalty programs that reward the behavior you actually want, repeat purchases, higher AOV, referrals, and we size the economics before we build, so the program funds itself.
Social proof is a retention channel, not a vanity metric. We turn post-purchase moments into reviews and UGC, then put that proof to work in flows, on product pages and in ads.
Owned reach with zero send cost. We use web and app push as a low-friction nudge layer for back-in-stock, price drops and time-sensitive launches, sequenced so it supports email and SMS instead of competing with them.
The most valuable customer you can build. We help DTC brands launch and, more often, fix subscription programs, reducing involuntary churn, smoothing the first 90 days, and giving subscribers reasons to stay past the third order.
“We’d been sending the same newsletter every Friday for two years and wondering why nothing moved. Within three months they rebuilt our flows from scratch, and email went from an afterthought to our second biggest revenue channel. I only wish we’d started sooner.”
“They took the time to really understand our customers before writing a single email. The welcome series alone paid for the whole engagement in the first month.”
“Professional, fast, and genuinely fun to work with. Our campaigns finally look like our brand, and our open rates show it.”
“Our list was huge but nobody was opening. They cleaned it up, fixed our deliverability, and built a win-back flow that brought thousands of customers back. Revenue per recipient has more than doubled.”
“I’ve worked with three agencies before, and this is the first one that felt like part of our team. Clear strategy, beautiful design, and they always show up to calls with ideas instead of excuses.”
“Black Friday used to stress us out. This year our email and SMS calendar was planned weeks in advance, and we had our best holiday season ever.”
“They helped us stop relying on discounts. Our post-purchase flows now do the heavy lifting, and repeat customers make up almost half of our sales.”
“From the first audit to launch, everything was clear and on time. Our segmentation is smarter, our emails are better, and our numbers keep going up.”
“Honestly, the best investment we made this year. They turned email into a channel we look forward to checking every morning.”
“Strategy, copy, design, and execution, all from one small team that actually cares. I’d recommend them to any DTC brand that’s ready to grow.”
We take a tailored approach to every engagement, starting with your goals, followed by a revenue review, and designing a lifecycle strategy built to scale.
What does mm do?
What types of brands does mm work with?
We work primarily with e-commerce and DTC brands looking to increase repeat purchase rates and customer lifetime value. Our clients span verticals including food and beverage, health and wellness, beauty, fitness, fashion, streetwear, home goods, baby and kids, pet products, travel, and consumer packaged goods.
What platforms does mm work with?
mintymails is a Klaviyo Partner and is certified across leading retention marketing platforms including Attentive, Sendlane, Omnisend, Braze, HubSpot, Postscript, Yotpo, Okendo, Octane AI, Shopify, Recharge, Skio, Appstle, PostPilot, and Opensend. We are platform agnostic and select the best tools for each brand’s needs.
How is mm different from a traditional marketing agency?
mintymails focuses exclusively on post-acquisition marketing, turning first-time buyers into loyal, repeat customers, rather than paid acquisition. We build scalable retention systems across email, SMS, loyalty, and more, designed to drive repeat purchases and long-term revenue growth.
How do I get started with mm?
Request a revenue review and start building a stronger lifecycle foundation today.
