Case Studies

Different brands. Different dynamics. A strategy built around each.

Services:

Account Audit, Flow Development, Segmentation, Email & SMS Management.

Case Study 1

From 19% to 31% of revenue: rebuilding a flow-less Shopify store.

Lectron

Chargers and adapters for Tesla and non-Tesla EVs

Product Segmentation

Recycle Flows

Campaign Strategy

Email & SMS Campaings

Audience Segmentation

A/B Testing

Landing Page

Flow Structuring

Campaign Planning

Flows Redesign

Campaigns Redesign

What we did:

We rebuilt Lectron’s retention engine from the ground up. Starting with a full account audit, we segmented the audience by product interest and behavior, redesigned the core flows, and introduced a structured campaign strategy across email and SMS. From there, we tested offers, creative, landing-page messaging, and send strategy to turn a one-size-fits-all setup into a more personalized system built to convert, retain, and reduce reliance on paid acquisition.

Results:

Email and SMS became a major revenue driver, generating $467K+ in attributed revenue – 31.3% of total revenue during the period shown. Automated flows contributed $362K+, accounting for 77.5% of attributed channel revenue, showing that the biggest impact came from building a stronger automated retention system rather than relying on campaigns alone.

Services:

Flow Restructuring, Segmentation, A/B Testing, Conversion Optimization.

Case Study 2

2.4x revenue per recipient — by fixing flows that were already running.

OK! BeautyBOX

Best UK Monthly Beauty Box Subscription

Product Segmentation

Recycle Flows

Campaign Strategy

Email & SMS Campaings

Audience Segmentation

A/B Testing

Landing Page

Flow Structuring

Campaign Planning

Flows Redesign

Campaigns Redesign

What we did:

Rather than rebuilding everything from scratch, we focused on fixing the systems that were already generating traffic but leaving revenue on the table. We restructured the core flows around customer behavior, tightened segmentation, removed irrelevant messaging for recent buyers, and improved the abandoned checkout journey. From there, we introduced ongoing A/B testing and conversion-focused optimization across email and SMS to make each touchpoint more relevant and profitable.

Results:

Email and SMS generated £93.1K in attributed revenue, accounting for 33.07% of total revenue during the period shown. Attributed revenue increased 34% versus the previous period, with email driving more than £84.7K and SMS contributing an additional £8.3K. Campaigns remained the largest revenue source, while the optimized flows added a stronger automated layer to the account.

Services:

Campaign Strategy, Segmentation, A/B Testing, Email Marketing Management.

Case Study 3

41% more campaign revenue, with fewer sends and fewer discounts.

AG1

Delivers the combined effect of 15 supplements in one

Product Segmentation

Recycle Flows

Campaign Strategy

Email & SMS Campaings

Audience Segmentation

A/B Testing

Landing Page

Flow Structuring

Campaign Planning

Flows Redesign

Campaigns Redesign

What we did:

We shifted AG1 away from frequent, discount-heavy sends and built a more deliberate campaign strategy around segmentation, education, product value, and stronger creative angles. We reduced unnecessary volume, introduced more targeted messaging, and used ongoing A/B testing to improve how each campaign converted without relying on constant promotions.

Results:

Email became a much stronger revenue channel, generating $315.6K in attributed revenue, equal to 27.05% of total revenue during the period shown. Attributed revenue grew 51% compared to the previous period, while automated flows drove $254.8K, accounting for more than 80% of attributed revenue. Total store revenue also increased 52%, showing that stronger lifecycle strategy supported growth beyond individual campaigns.

Services:

Deliverability Recovery, Sunset & Win-Back Flows, Segmentation, Campaign Strategy.

Case Study 4

Reactivating 14% of a dormant list, and protecting deliverability along the way.

Stienhardt

Ethical Lab-Grown Diamond Jewelry

Product Segmentation

Recycle Flows

Campaign Strategy

Email & SMS Campaings

Audience Segmentation

A/B Testing

Landing Page

Flow Structuring

Campaign Planning

Flows Redesign

Campaigns Redesign

What we did:

We focused on rebuilding engagement around a high-consideration purchase journey. For wedding bands, customers often need more time, more reassurance, and more education before they are ready to buy, so we tightened segmentation, improved deliverability, and introduced win-back and sunset flows to protect list quality. We also shifted campaigns toward stronger product storytelling, craftsmanship, materials, and occasion-based messaging so the brand stayed relevant throughout a longer buying cycle.

Results:

Email and SMS generated $260.5K in attributed revenue, representing 35.8% of total revenue during the period. Attributed revenue increased 34% compared to the previous period, while total store revenue grew 25%. Automated flows contributed $214.6K, showing the value of staying present throughout a longer wedding-jewelry consideration cycle and capturing demand when customers were ready to purchase.

Services:

Lifecycle Setup, Landing Page & Popup Strategy, Segmentation, Email & SMS Management.

Case Study 5

Launch to $50K months — a full lifecycle system for a new DTC brand.

TOG24

Clothing designed to withstand all of the elements.

Product Segmentation

Recycle Flows

Campaign Strategy

Email & SMS Campaings

Audience Segmentation

A/B Testing

Landing Page

Flow Structuring

Campaign Planning

Flows Redesign

Campaigns Redesign

What we did:

We built TOG24’s lifecycle system from the ground up to make sure paid traffic did not disappear after the first visit. We introduced stronger lead capture, segmented new subscribers by intent, and built the core email and SMS journeys around discovery, abandonment, conversion, and repeat purchase. Campaigns were then layered on top to support seasonal demand, product launches, and key outdoor use cases without relying only on paid acquisition.

Results:

Email and SMS generated £235.5K in attributed revenue, accounting for 35.84% of total revenue during the period shown. Attributed revenue increased 34% versus the previous period, turning a newly built owned channel into a meaningful part of the brand’s overall revenue mix.